“Ninety five percent of people love animals, but 95% of people eat animals, so there is a real disconnect.” This is how Dave Holland, Animal Protection Voters (APV) board member, describes his inspiration for the recent launch of the Root 66 Food Truck in Santa Fe. Dave and fellow APV board member and vegan activist, JC Corcoran, have been pondering how best to promote plant-based eating in New Mexico for a long time. Both have always felt strongly about the value of plant-based eating as a way to reduce suffering and harm to animals, improve health, and protect the environment.